Author, Darren Chalmers-Stevens, Group Chief Operating Officer at CriticalArc

Safety is a top priority for prospective students and their parents when selecting a university, and for good reason. In this blog, we will discuss why safety is fast becoming a top three consideration for those who are in the process of choosing a higher education institution.

1.0 Physical safety on campus

The physical safety of students is of utmost importance. This includes the safety of students both on and off campus. Universities should have a strong campus security system in place, including security personnel, personal safety solution, lone worker capability, emergency communication and response systems, and well-lit areas. In addition, universities should also have programs in place to educate students on personal safety, such as self-defense classes, as well as a clear policy for addressing and preventing sexual assault and harassment.

2.0 Mental health and wellbeing

Mental health and well-being are also critical components of safety on campus. Universities should provide resources such as counseling services, support groups, and workshops on mental health to ensure that students are receiving the support they need. The university should also have a clear policy in place to address bullying, discrimination, and hate crimes, and offer a safe and inclusive environment for all students.

3.0 Emergency preparedness

Finally, universities should have a comprehensive emergency preparedness plan in place to ensure that students are protected in the event of an emergency. This includes regular drills, clear evacuation procedures, mass and targeted emergency capability, and access to emergency resources.

In conclusion, universities should be prioritizing safety to support their student recruitment strategy. If positioned correctly, safety can be a deciding factor for prospective students and their parents to select your university over that of another. Physical safety, mental health and well-being, and emergency preparedness are critical components of a safe and secure campus environment, and universities should prioritize these areas in order to provide students with the best possible experience during their time as a student.