Company Overview

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4+ million people protected in safe zones worldwide

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About CriticalArc

CriticalArc is a SaaS-based provider committed to transforming incident response through innovative solutions. These solutions empower your organization’s safety and security teams with the intelligence to strengthen and streamline their response to threats and incidents.

Founded in Australia in 2011

CriticalArc’s leadership recognized an over-reliance on fixed, costly security systems and saw an opportunity to leverage the ubiquity of smartphones and the performance of cloud networks with enterprise-grade software.

Quality Software & Service

CriticalArc combined its deep understanding of security systems with a passion for quality software and a commitment to customers to develop its distributed command and control software, service, SafeZone® empowers your organizations’ most important resource – your people.

Our Company History

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
2012
  • CriticalArc Pty Ltd Incorporated
  • Initial Trial of SafeZone
2012
  • Australian Launch of Mobile-only solution
  • Command and Control Interface Released
2013
  • CriticalArc LTD (UK Subsidiary) Incorporated
2013
  • Check In Feature Released
2014
  • UK Launch
2014
  • Data Analysis & Realtime Insights Features
  • Physical Presence Heatmaps
  • Distributed and Redundant International Architecture
2015
  • Vehicle and Shuttle Tracking
  • UK Expansion and US Market Entry
  • CriticalArc Inc (US Subsidiary) Incorporated
2015
  • Vehicle and Shuttle Tracking
2016
  • Wearable Panic Button Integration
  • Apple Watch Integration
  • Desktop Application Released
  • High Accuracy Indoor Positioning 
2017
  • Inaugural User Conference
2017
  • Single Sign On Integration
2018
  • Commence Customer Success Function
2018
  • GDPR
  • 2-way Messaging
  • CriticalArc Pty Ltd Incorporated
2019
  • Launch of regional sales teams in USA
2019
  • Tip Reporting
  • 3rd Party Monitoring
2020
  • 120 Attendees at Annual UK Customer Conference
  • Chubb Partnership
2020
  • “SafeZone Secure” COVID launch
  • Automated Workflows
2021
  • Launch SafeZone Alliance
  • Desktop Notifications
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Contact the team

Management

Glenn Farrant
Glenn Farrant

Founder and CEO
Jahmai Lay
Jahmai Lay

Founder and CTO
Darren Chalmers-Stevens
Darren Chalmers-Stevens

COO
Dominic Barnsley
Dominic Barnsley

Chief Information Officer
Peter Rodrigues
Peter Rodrigues

Healthcare Sales Leader
Erika Moralez-Perez
Erika Moralez-Perez

Legal Counsel and Data Protection Officer
Anne Cynamon
Anne Cynamon

Vice President Higher Education
Iain Pennell
Iain Pennell

General Manager, UK & Ireland
Brad Harley
Bradley Harley

Vice President of Sales
Thomas Patterson
Thomas Patterson

CFO and COO

Board of Directors

Elliott Whelan
Elliott Whelan

Chairman
Ian O'Rourke
Ian O'Rourke

NED
Chris Adams
Chris Adams

Director
Glenn Farrant
Glenn Farrant

Director
Jahmai Lay
Jahmai Lay

Director

Regional Teams

Torrie Jenkins
Torrie Jenkins

Executive Assistant
Susan Copley
Susan Copley

Project Manager
Sienna Kozin Appenzeller
Sienna Kozin Appenzeller

Director of Global Marketing
Jacob Stoltenberg
Jacob Stoltenberg

Business Development Manager
Jason Goodrich
Jason Goodrich

Director of Global Consulting
Nick Schneider
Nick Schneider

Sales Director
Matt Robinson
Matt Robinson

Sales Director
Scott Campbell
Scott Campbell

Sales Director
Jonathan Kassa
Jonathan Kassa

Senior Executive Consultant
Jack Moorman
Jack Moorman

Associate Consultant
Jim Moore
James Moore

Senior Executive Consultant
Kelsey Dubois
Kelsey Dubois

Senior Marketing Manager, EDU
Stuart Brown
Stuart Brown

Customer Success Manager
Abel Esan
Abel Esan

Customer Success Manager
Ryan Guckes
Ryan Guckes

Regional Sales Director
Kelly Smith
Kelly Smith

Staff Accountant
Joshua Fifield
Joshua Fifield

Customer Success Manager
Empty Headshot
Jacob Rosenthal-Matthews

Sales Engineer
Hellen Sutton-Larkins
Hellen Sutton-Larkins

Director of Operations
Danny Malone
Daniel Malone

Director of Enterprise Solutions
Andrew Rowe
Andrew Rowe

Customer Success Team Lead
Preeya Verma-Brown
Preeya Verma-Brown

Senior Customer Success Manager
Richard Murray
Richard Murray

Senior Customer Success Manager
Benjamin Hoffmeister
Benjamin Hoffmeister

Customer Success Manager
Micah Morgan
Micah Morgan

Regional Marketing Manager
John Lee
John Lee

Customer Solutions Architect
Donna Davis
Donna Davis

Finance and Operations Support
Les Allen
Les Allen

Senior Consultant
Bevan Goddard
Bevan Goddard

Director of IT
Richard Gravemade
Richard Gravemade

Financial Controller
Charles Hardy
Charles Hardy

Account Executive
Jas Daheley
Jasdeep Daheley

Commercial Director
Hannah Moses
Hannah Moses

Interim Customer Success Director
Belinda Lay
Belinda Lay

Office Manager, HR, and Client & Sales Support
Chris Howe
Chris Howe

Customer Success Manager
Simon Mackin
Simon Mackin

Senior Site Reliability Engineer
Alex Flatow
Alex Flatow

Full Stack Senior Developer
Simon Yin
Simon Yin

Senior Test Analyst
Scott Johnson
Scott Johnson

React Developer
Jared Kells
Jared Kells

Senior Software Developer
Ben Tshuva
Ben Tshuva

Senior QA Automation
Sophan Ly
Sophan Ly

Senior Test Analyst
Swati Chaudhary
Swati Chaudhary

Information Security Compliance Manager
Enrique Di Tondo
Enrique Di Tondo

Senior Software Developer
Matthew Nourse
Matthew Nourse

Senior Software Developer
Siqi Sun
Siqi Sun

Finance Officer
Empty Headshot
Alan Fraser Stewart

Sales Director

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Glenn Farrant

Glenn Farrant

Founder and CEO

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A former Navy Weapons Engineer and manager of Maritime Command IT, Glenn more recently led security systems development for Honeywell, which included the delivery of software products for some of the highest profile and highest security sites in the world.  During this time, Glenn developed a deep understanding of the technology and practical requirements of high security and regulated environments.

To this knowledge of software product development and operational requirements, Glenn adds the frontline experience of coordinating and distributing difficult-to-manage events.  It’s this combination of factors that led to the vision for SafeZone.
Glenn regularly gives talks on the subject of using the latest technology in managing security and safety and also contributes by speaking with, mentoring and advising early-stage technology companies.

Responsible for general management and product direction at CriticalArc, Glenn continues to stay at the forefront of new technology in order to ensure that CriticalArc’s products are able to solve difficult problems in new, more effective and previously impossible ways.

An engineer at heart, Glenn is passionate about technology and the opportunities it provides for changing how the world works.

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Jahmai Lay

Jahmai Lay

Founder and CTO

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Jahmai is one of CriticalArc’s founding Directors, it’s Chief Technology Officer, and the architect and technical visionary of SafeZone. Upon earning his Computer Science degree at University of Wollongong in Secure Distributed Systems, Jahmai’s career began building stock market trading analytical software, and then evolved to Honeywell where he helped design, integrate and deliver complex, digital CCTV surveillance systems. These efforts made him eminently suited to create and develop software to transform the security sector. Jahmai is no stranger to cutting edge technology and always adopts a ‘what-if’ attitude toward problem solving, considering new innovative solutions instead of just following the well-travelled path. Jahmai is a staunch privacy advocate and always seeks to ensure that data is collected and processed ethically, as well as transferred and stored as securely as possible.

Whether its achieving top of his class at university, scaling transaction rates into the billions on a stock market auditing platform, or forgoing weekends to ensure SafeZone is the best it can be, Jahmai’s passion and commitment to technology and delivering products that customers value stands apart.

Outside of work, Jahmai considers himself an avid gamer and computer hobbyst. When not in front of a screen, you’ll find Jahmai hanging out with his family, friends, or catching up on some valuable rest.

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Darren Chalmers-Stevens

Darren Chalmers-Stevens

COO

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Darren Chalmers-Stevens is a senior executive with proven success bringing innovative software to market to solve previously unsolvable challenges. As CriticalArc’s COO, Darren is responsible for the end-to-end delivery of sales, operations, finance, legal, support and strategic partnerships across the globe. Attracted by the company’s dynamic founders and innovative software which he believed would upend the industry and transform the lives of millions worldwide, Darren joined CriticalArc in 2013 to lead its international expansion.

Before joining CriticalArc, Darren served as Vice President, EMEA for VidSys, Inc where he led year-on-year triple digit growth for three years. Prior to that he was the Technology Transformation Consultant to the UK board of ADT Fire & Security, and he also held senior leadership positions at IBM and CNL Software during his 20+ years in the security industry.

Darren’s expertise is advising large organizations how to respond to the increasingly complex threat and risk landscape by using technology to deliver transformational change to safety & security operations, as well as driving strategic value from its provision. Darren regularly participates in speaking engagements at high profile safety & security events with industry thought leaders, and authors articles and blogs on key topics impacting the industry. When he’s not meeting with clients and attending industry events, Darren enjoys spending time with his family, reading and getting time in the gym or on the road running to support his positive mental health.

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Dominic Barnsley

Dominic Barnsley

Chief Information Officer

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As CIO, Dom Barnsley heads up Product Development at CriticalArc, and specializes in using lean process to cautiously scale product delivery with a tight focus on quality and automation, favoring a data driven, forensic approach to continuous improvement.  He has 25 years of experience delivering solutions in banking, assurance, compliance and health and several years of software product delivery to the Higher Education sector. 

After studying Astrophysics at University of Durham and a BSC in Computer Science at University of Wales, Dom started out as a software developer.  However, he soon realised he had a greater passion for how software could be better delivered than for actually building it himself.  He subsequently held a variety of technology roles including dev-ops engineer, software 
He subsequently held a variety of technology roles including dev-ops engineer, software quality manager, product manager, global development manager and CTO.  During that time he has managed 17 development teams across more than 60 software products.


Dom is extremely excited to be working with CriticalArc services that make a substantive impact on thousands of lives.  He thrives on the challenge of finding creative ways to meet multiple tangential customer requirements with flexible solutions that put the user experience front and centre.  A proud father of five, Dom enjoys spending time with family and has also perused diverse interests such as woodworking, piano, gardening, running half marathons, sailing and flying Cessnas.

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Peter Rodrigues

Peter Rodrigues

Healthcare Sales Leader

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Peter Rodrigues is a healthcare technology and enterprise sales leader with more than 20 years of experience driving growth across the U.S. healthcare market. He specializes in real-time safety, enterprise location services, and situational awareness solutions that help healthcare organizations improve staff safety, operational efficiency, and emergency response capabilities.

Prior to joining CriticalArc, Peter held leadership roles with CenTrak and Commure (Strongline), where he led strategic growth initiatives focused on RTLS, staff duress, and healthcare safety solutions for hospitals and health systems nationwide. Earlier in his career, he built a strong foundation in healthcare technology and operations through diagnostic imaging sales roles with GE Healthcare and Philips Healthcare.

At CriticalArc, Peter is focused on expanding SafeZone’s presence across hospitals, clinics, and home health networks throughout the United States, supporting healthcare providers with unified safety, security, wellbeing, and emergency management solutions.

Originally from San Diego and raised in Southern California, Peter now splits his time between the West Coast and South Carolina, where his two sons attend Clemson University majoring in business.

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Erika Moralez-Perez

Erika Moralez-Perez

Legal Counsel and Data Protection Officer

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Erika is an accomplished corporate and commercial lawyer specializing in commercial contracts, business transactions and data protection.

Prior to qualifying as a lawyer and earning her post-graduate Diploma in Legal Practice, Erika carved out an impressive skillset in commercial management in a career that spanned 10 years. Here, she worked with several international blue-chip IT firms including Microsoft, Samsung and Hewlett Packard, cultivating a strong business acumen and commercial awareness.
In recent years, Erika has led the way in developing and implementing privacy strategies and vertical distribution agreements for a number of international corporate clients.

Erika’s straight-talking and personable approach resonates well with both clients and customers. She invests considerable time to understanding each party’s business objectives in order to devise commercial solutions that are mutually agreeable.

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Anne Cynamon

Anne Cynamon

Vice President Higher Education

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Anne Cynamon is the Vice President of Higher Education at CriticalArc, where she leads an experienced and dedicated team of Sales Directors, Consultants and BDRs with a deep commitment to customer success and a passion for collaborative, solution-driven partnerships.

With over 15 years of experience across safety technology, cybersecurity, and digital product development, Anne brings a strategic mindset and a customer-centric approach to every engagement. She has a proven track record of helping organizations—from major academic institutions and medical centers to enterprise teams—adopt and scale technologies that enhance safety, security, and operational efficiency.

Prior to joining CriticalArc, Anne held senior sales and client leadership roles at 3Pillar Global, LiveSafe, and The Washington Post consistently driving value for clients through innovative thinking and strong relationships. A graduate of the University of North Carolina at Chapel Hill, Anne combines her background in journalism and communications with sharp business acumen, making her a trusted advisor to both colleagues and customers.

When Anne is not on the road visiting clients and attending events, she enjoys spending time with her family and friends, and is working on the balance of trying new restaurants with her morning workouts!

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Iain Pennell

Iain Pennell

General Manager, UK & Ireland

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Iain brings over 25 years’ experience in a variety of senior management roles with responsibility for general management, sales, marketing, solution design and customer delivery and leads CriticalArc’s business in the UK & Ireland.

Having joined the business in 2022, Iain was appointed to the General Manager role in May 2025 to guide strategic growth across the EMEA region.

He builds on a strong track record of expanding CriticalArc’s footprint and enabling the company’s growing number of customers to derive increasing value from the SafeZone solution. Iain is married to Sarah with three daughters and lives in Harrogate, UK.

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Brad Harley

Bradley Harley

Vice President of Sales, EDU

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As Vice President of Sales, I have directed high-performance sales organizations dedicated to delivering innovative, outcome-driven software solutions for Fortune 500, government, and higher education sectors. With over 17 years of leadership experience spanning Enterprise SaaS and Healthcare, I have a consistent track record of scaling revenue, capturing market share, and successfully launching complex product suites.

I am committed to fostering a culture of excellence and accountability. By integrating sales operations excellence with strategic mentorship, I empower cross-functional teams to exceed targets and align with long-term corporate vision. A multi-year President’s Club achiever and Louisville 40 Under 40 nominee, I focus on transforming high-level strategy into measurable business results.

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Thomas Patterson

Thomas Patterson

CFO and COO

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With nearly 30 years of leadership experience across public accounting and private industry, Thomas is a strategic and operational executive with a proven track record helping software and technology companies scale, optimize performance, and create long-term value. He has worked extensively with venture-backed, private equity-owned, and publicly traded organizations ranging from $10 million to $900 million in revenue, with deep expertise in SaaS and hybrid SaaS business models across industries including energy and sustainability, healthcare, telematics, geospatial analytics, and driver risk management.

Throughout his career, Thomas has led organizations through transformational growth initiatives spanning operations, finance, product development, customer success, corporate strategy, and global expansion.

Thomas has played a lead role in approximately 40 acquisitions, multiple successful exits, and a large-scale go-private transaction, bringing extensive experience in mergers and acquisitions, integration planning, financial strategy, and corporate governance. Known for his strong work ethic, integrity, and ability to drive execution in complex environments, he combines strategic vision with hands-on operational leadership to deliver measurable results.

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Elliott Whelan

Elliott Whelan

Board Chairman

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Elliott has 10 years of experience in private equity and investment banking.

Elliott joined Five V from the investment banking team in the Sydney office of Macquarie Capital, where he advised companies on the execution of transactions across the industrials and infrastructure sectors. Elliott commenced his career as an accountant at PwC.

Elliott has a Bachelor of Commerce (Finance Honours) from the University of Melbourne. Elliott is also a Chartered Accountant.

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Ian O'Rourke

Ian O'Rourke​

Board NED

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Ian O’Rourke has founded, scaled, and exited several companies, with over 25 years of experience in the tech industry across Silicon Valley, Austin, Taiwan, London, and Australia. In 2012 he founded Adthena as a SaaS business providing competitive intelligence to 400 major global brands, starting in London and expanding across the USA and globally. Adthena has won more than 30 industry awards, including “Software of the Year” eight times. In 2016 Ian was the winner of London’s “Developing Entrepreneur of the Year”
Ian has extensive experience in US, UK, and Asia market entry and expansion. He has successfully raised over US$40 million in SaaS growth equity and debt. 

Ian has built and led C-level leadership teams, implementing Scaling Up methods. He has cultivated a valuable company culture for a team of ~150 people across three continents, leading them through crises such as COVID, war, inflation, recession, and bank failures. Under his leadership, enterprise value grew to over US$150 million. Ian also acquired and integrated competitors, and successfully built and sold a business to a major strategic investor. He currently serves on boards and mentors and coaches other Founder/CEOs in tech and tech enabled industries.

Prior to Adthena, Ian co-founded and built both Oovie and Treeview Estates. He developed Oovie into Australia’s largest network of DVD rental machines, which was successfully acquired by Hoyts in 2009. Concurrently, he helped develop Treeview Estates, a substantial real estate development outside Sydney.

He has degrees in Economics and Commerce from the University of Queensland and studied Chinese at NTNU in Taipei. Ian lives in Sydney with his family and can be found rock climbing whenever time permits.

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Chris Adams

Chris Adams

Board Director

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Chris has spent more than 20 years working with companies globally, as a private equity investor, director and advisor. He has significant experience in technology, IT services and other business services.

Chris has spent nearly fifteen years in private equity in Australia. Prior to joining Five V he was at Adamantem Capital, where he was a Managing Director and one of the earliest members of the team, and before this he was a Director at Anchorage Capital Partners.

Before moving to private equity, Chris was a Principal at Bain & Company, where he worked predominantly in London and also spent time in the Sydney, Boston and Johannesburg offices. He started his career at Ernst & Young Corporate Finance in Sydney.

Chris has a Bachelor of Commerce from the University of New South Wales and an MBA from The Wharton School at the University of Pennsylvania.