Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
These are used to collect information about how you use our website, for example, what pages you visit as well as if you experience any errors. These cookies do not collect any information that can identify you; all information collected is anonymous which we use to improve the functionality of our website.
These are essential to enable you to move around our website and use its features and cannot be switched off. These are usually set in response to actions made by users such as setting your privacy preferences, accessing secure areas of our site, for example, my account or filling in contact forms. You can change your browser settings to block or alert you of these cookies, however, this can cause some parts of the site to not work.
These cookies are set by our third-party advertising partners. These may be used to create a profile of your interests and therefore present you with relevant ads on other sites that you visit. These uniquely identify your browser and device; should you choose not to allow these cookies, our targeted advertising will no longer apply to you.
These help to provide certain navigation elements of our website which enhance your browsing experience and the functionality of the website. These tend to be set by third-party providers to allow videos and live chats. Should you choose not to allow these cookies, some or all of these functionalities may not perform properly.
| Cookie Name | Description | Expiration Time | DOMAIN | Purpose |
| CookieHub | Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | 365 days | .criticalarc.com | Strictly Necessary |
| VISITOR_INFO1_LIVE | A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. | 180 days | .youtube.com | Targeting/Advertising |
| _ga | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | 730 days | .criticalarc.com | Performance |
| __hssc | This cookie name is associated with websites built on the HubSpot platform. This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. | 1 hours | .criticalarc.com | Performance/Marketing |
| hubspotutk | This cookie name is associated with websites built on the HubSpot platform. This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. | 390 days | .criticalarc.com | Performance/Marketing |
| __hstc | This cookie name is associated with websites built on the HubSpot platform. This is the main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 390 days | .criticalarc.com | Performance |
| _gat_UA-54262823-1 | Used to distinguish users on the Google Analytics platform. | 1 hour | .criticalarc.com | Performance |
| __hssrc | This cookie name is associated with websites built on the HubSpot platform. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. | 1 hour | .criticalarc.com | Performance |
| _gid | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | 1 day | .criticalarc.com | Performance |
| YSC | This cookie is set by YouTube video service on pages with YouTube embedded videos to track views. | 1 hour | .youtube.com | Performance |
| _fbp | Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | 90 days | .criticalarc.com | Targeting/Advertising |
| __ar_v4 | CriticalArc uses DoubleClick to place advertisements that point to our website in Google search results. This cookie is used to track conversion rates for these ads. | 365 days | criticalarc.com | Targeting/Advertising |
| __adroll_fpc | This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement. | 365 days, 6 hours | criticalarc.com | Targeting/Advertising |
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 hour | .youtube.com | Targeting/Advertising |
| APID | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 366 days | www.advertising.com | Targeting/Advertising |
| IDE | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange | 390 days | .doubleclick.net | Targeting/Advertising |
| tuuid | Registers whether or not the user has consented to the use of cookies. | 365 days | .bidswitch.net | Targeting/Advertising |
| tuuid_lu | Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. | 365 days | .bidswitch.net | Targeting/Advertising |
| CMID | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 365 days | .casalemedia.com | Targeting/Advertising |
| CMPS | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 90 days | .casalemedia.com | Targeting/Advertising |
| CMPRO | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that the visitor is shown the same advertisement. | 90 days | .casalemedia.com | Targeting/Advertising |
| CMST | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 1 day | .casalemedia.com | Targeting/Advertising |
| APID | Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement. | 138 days | .yahoo.com | Targeting/Advertising |
| test_cookie | Used to check if the user’s browser supports cookies. | 1 hour | .doubleclick.net | Targeting/Advertising |
| __lotl | Identifies the traffic source URL of the visitor’s original referrer, if there is any. | 180 days | .criticalarc.com | Targeting/Advertising |
| _lorid | Used by a service called Lucky Orange which covers our online chat and activity across the website. | 1 hour | .criticalarc.com | Targeting/Advertising |
| _lo_uid | This shows the unique identifier for the visitor. | 730 days | .criticalarc.com | Targeting/Advertising |
| _lo_v | This is also used to show the total number of the visitor’s visits. | 365 days | .criticalarc.com | Performance |
| _lfa | This collects behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site. | 730 days | .criticalarc.com | Targeting/Advertising |
| i | 365 days | openx.net | Targeting/Advertising | |
| KRTBCOOKIE_10 | Registers a unique ID that identifies the user’s device during return visits across websites that use the sam e ad network. The ID is used to allow targeted ads. | 400 days | .pubmatic.com | Targeting/Advertising |
| Pug T | This cookie tracks when cookies were updated on the browser, in order to limit the number of calls to the server-side cookie store. | 30 days | .pubmatic.com | Targeting/Advertising |
| PUBMDCID | Registers a unique ID that identifies the user’s device during return visits across websites that use the sam e ad network. The ID is used to allow targeted ads. | 90 days | .pubmatic.com | Targeting/Advertising |
| t_gid | Assigns a unique User ID that Taboola uses for attribution and reporting purposes | 365 days | .taboola.com | Targeting/Advertising |
| uuid2 | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads | 90 days | .adnxs.com | Targeting/Advertising |
| c | Regulates synchronisation of user identification and exchange of user data between various ad services | 365 days | .bidswitch.net | Targeting/Advertising |
| tluid | This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. | 90 days | .3lift.com | Targeting/Advertising |
| anj | This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner. | 90 days | .adnxs.com | Targeting/Advertising |
| __adroll | This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement. | 395 days | d.adroll.com | Targeting/Advertising |
| __adroll_shared | Collects data on the user across websites – This data is used to make advertisement more relevant. | 395 days | adroll.com | Targeting/Advertising |
| CMRUM3 | Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 365 days | .casalemedia.com | Targeting/Advertising |
| IDSYNC | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 366 days | .analytics.yahoo.com | Targeting/Advertising |
| APIDTS | Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor. | 1 day | .yahoo.com | Targeting/Advertising |
| cookieJartestCookie | Determines how the user accessed the website. This information is used by the website operator in order to measure the efficiency of their marketing. | 1 day | sync.outbrain.com | Targeting/Advertising |
| A3 | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 365 days | .yahoo.com | Targeting/Advertising |
| B | Collects anonymous data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The registered data is used to categorise the users’ interest and demographical profiles with the purpose of customising the website content depending on the visitor. | 365 days | .yahoo.com | Targeting/Advertising |
| obuid | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 90 days | .outbrain.com | Targeting/Advertising |
| adrl | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 30 days | .outbrain.com | Targeting/Advertising |
| Cookie Name | Description | Expiration Time | DOMAIN | Purpose |
| cookiehub | Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | 365 days | .safezoneapp.com | Strictly Necessary |
| vuid | These cookies are used by the Vimeo video player on websites. | 730 days | .vimeo.com | Functionality |
| _ga | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | 730 days | .safezoneapp.com | Performance |
| _gid | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | 1 day | .safezoneapp.com | Performance |
| _gat_UA-54262823_2 | Used to distinguish users on the Google Analytics platform. | 1 hour | .safezoneapp.com | Performance |
| _lfa | to store and track audience reach through LeadFeeder | 730 days | .safezoneapp.com | Marketing/Tracking |
| ss_cpvisit | Identifies unique visitors and tracks a visitor’s sessions on a site | 730 days | .safezoneapp.com | Performance |
| ss_cvisit | Identifies unique visitors and tracks a visitor’s sessions on a site | 1 hour | .safezoneapp.com | Performance |
| ss_cvt | Identifies unique visitors and tracks a visitor’s sessions on a site | 1 hour | .safezoneapp.com | Performance |
| ss_cvr | Identifies unique visitors and tracks a visitor’s sessions on a site | 730 days | .safezoneapp.com | Performance |
| ss_cid | Identifies unique visitors and tracks a visitor’s sessions on a site | 730 days | .safezoneapp.com | Performance |
| ss_cookieAllowed | Remembers if a visitor agreed to placing Analytics cookies on their browser if a site is restricting the placement of cookies | 30 days | .safezoneapp.com | Performance |
| crumb | Prevents cross-site request forgery (CSRF) | 1 hour | .safezoneapp.com | Performance |
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics.
To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here.
For information on how Google uses data from cookies it uses, click here.
For Google’s general privacy policy (including, in relation to YouTube), click here.
Google Analytics Op-out Browser Add-on: You can opt out of Google Analytics tracking by installing the browser add-on which is available here.
Periodically, CriticalArc uses remarketing with Google Analytics to advertise online. Third party vendors, including Google, may show CriticalArc’s ads on sites across the Internet. By using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
Details of the third-party cookies that may be used on our site are set out in the table above.
You can control cookies through your browser settings preferences.
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To decline to receive cookies, simply change your browser settings on your computer or other device. Most browsers also provide functionality that lets you review and erase cookies.
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To learn more about cookies, including how to see what cookies have been set and how to manage and delete them, visit wikipedia.org, www.allaboutcookies.org, or www.aboutcookies.org.
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